Finally, it appears that some form of sanity is beginning to emerge from the ranks of the advertising fraternity!

No less a voice than that of president of Publicis Groupe has punctured the euphoria fueled hype of online advertising.

Facebook is a three and a half years old on social networking site that offers people a way to communicate with their friends online.

Recently, Microsoft beat Google to buy a small stake in the company, valuation is $ 15 million, more than twice what British Airways!

For some, the deal indicates a return to irrational exuberance â € "an exuberance that ended when the dotcom bubble burst in 2000.

In addition, one of the world's leading "Communications" expert, Barry Diller, said valuation of $ 15 billion Facebook minority investment involving 240 million U.S. dollars on Microsoft's site, "If the real money is crazy .

"We will sell another 99% to $ 14.8 million and I believe him."

As News Corp's MySpace, Diller dismissed sites like the fashion "Flavors", noting that "The bloom is definitely off the MySpace rose"!

In addition to Publicis Groupe Chairman said: "The social network has attracted massive audiences, the small amount of money he does is out of kilter with its use. "

He added, more worrying for the advertising industry, "I'm not sure we've found the right way to communicate with the public"!

Of course you do not, First, Ad Agencies do not understand the true meaning of the word "communication" and they, along with new digital upstarts do not understand the true meaning of the word "interaction". The new interactive technologies are only facilitators. Without a true understanding of the communication and human behavior, all clients are encouraged to do is pour more money into the black hole of marketing communication!

However, again to the present, the advertising world seems to ignore another huge inhibitor to the success of Internet advertising, the threat of online security.

An estimated one in four users of social networking sites leave themselves open to crime by revealing personal data. Nearly one in three also used sites like Facebook to find information about their old girlfriends and her boss.

In addition, technology can check what you are saying and abuse of privacy their talks. With the final plan of selling that information to advertisers!

All new technologies are invasive and constitute a new milestone in the erosion the boundary between public and private sectors.

The advertising industry must walk very carefully. it is not just paranoid that this concept is alarming. Fears There will also find much larger scope for misuse of data by third parties.

Meanwhile, back to the advertising industry, were very similar euphoria on the screen when commercial television was first introduced, the amazing thing is that the advertising industry continues to allow for TV commercial leave without any severe form of accountability. Now there is emerging evidence that, in fact, advertising can do some damage to the product advertised on TV.

Maybe we are finally witnessing the end of advertising as we know, and for too long, the advertising agencies have been getting away with evidence of their positive contribution to too longa € |. The fact is there is no evidence of a positive contribution to all!

About the Author:

Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive “event” is far more effective in all key measurements, than traditional advertising. Paul made this investment because his company, Effective . Accountable . Communication is predicated on being totally accountable to its Clients.
Discover more on http://interactivetelevisionorinteractivetv.blogspot.com

Article Source: ArticlesBase.com – Advertisers Leap…into What?

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